The software industry will not die from the fact that everyone knows how to program. Many people know how to cook and I do not see that the restaurant industry will disappear from here a long time.
What will happen is that the next generation of users will be the most demanding in the history of software. Users will understand how software development outsourcing are built and will demand high quality user experience and customization possibilities that had never been demanded before. The reality of users in the future of software development will require a new breed of application developers: one that is capable of designing up to the requirements of the uber user, the user who knows how to program.
The development of entrepreneurial productive capacities is imbricated in economic and social relations of the same companies with their territorial context. Various theoretical aspects have conceptually contributed to the subject. Moulaert and Sekia summarize some of them and group them under the term territorial models of innovation.
The set of works that have studied regionally to the software industry in Mexico are identified with such models, focusing on the observation of intra-sectorial relations (organisms, institutions and software providers), giving greater weight to the density of actors and their relationships and less to the local productive structure and the role of software consumers and competition in the configuration of regional differences in the industry.
This work seeks to provide a complementary explanation to the regional dynamics from the Marshallian vision, according to which territorial concentration generates external economies. These are important to identify the feedback between productive agents and to recognize the economic weight of geographically localized activities.
A cluster is the configuration of a critical mass of knowledge, relationships and motivations locally located that strengthen competitive advantages against external competitors, so that the competitiveness of companies is a consequence of the vitality of this form of territorial productive configuration. It involves a space of competition and cooperation.
The competition seeks profit margins and market shares, to which are added an offer of services and goods that allow the productive chain back and forth with various public and private actors. Cooperation is inherent in business strategies to achieve better competitive positions in terms of costs, since cooperating streamlines vertical integration and favors differentiation and innovation.