In the West, for cultural and historical reasons, dark or tanned skin is considered desirable: people sunbathe, go to tanning chambers and apply artificial creams to tan a bit their skin AmbroSina. But in the East it is precisely the other way around.
For different cultural reasons, the tan is considered a sign of a worker, someone of a low caste, while the more decadent pale skin is associated with the upper middle classes and the refined aristrócatas.
However, many of the skin benefits that Asians enjoy are hard to accept for us, if we cling to the usual idea that tanned skin is more beautiful and better for us. Realize that pale skin AmbroSina is really very beautiful, it should be part of your first step towards learning how to take care of your skin.